Over the past few years, technology has become an important tool for anyone in the performing arts. Communities are connected, audiences are reached and new opportunities present themselves, all through the internet and social media platforms. Websites and social media have become the central focus of self-promotion. Talent Agencies, Managers, and Casting Directors are now going online to find the next big star. For this reason, it’s absolutely essential that performing artists build their brand online.
How one presents themselves has a tremendous impact on how people regard them. One would not walk into a casting or audition looking like they just woke up and haven’t showered in days (unless the role calls for that). It’s the same with websites, images, and online presentation. As an Entertainment Director, I have hired talent based solely on their online presentation. At the same time, I have turned away talent because their presentation was not up to par.
Building a website is one of the most common and standard tools and should be the first step when it comes to creating an online portfolio that will promote you as an artist. Websites and technology, in general, can sometimes be intimidating and overwhelming. Some generations embrace the challenge, some avoid it. I have seen artists manage on their own by using DIY tools, educating themselves and being able to present something fantastic. Unfortunately, many times the road is confusing, involving too many technical terms and concepts: hosting, domains, themes, templates, coding, security, etc. I know this from my own experience of being an artist who needed to embrace technology and become in sync with the new ways of self-promotion. I myself was lucky to have a web developer, Hector Fanas, guide me through the process several times over.
What are the important elements that should be included in your Basic Website?
It would be a good start to include headshots, bio or resume, and a show reel. Headshots can be presented in a catalog style showing of different looks that allow potential casting directors to see exactly what roles and characters you would be a good fit for. Provide reviews from directors or producers you have worked for on your page. A website concentrates all your information in one place, so it makes it very easy for someone to look you up and see exactly what your talents are.
Today, as a co-director of Bash Creative, I found myself in a position to help out anyone in the creative industries. Not just to say “Hey, here is your new website”, but to spend the time to answer questions, educate and provide guidance when needed. With that in mind, our team has put together a Promotional Website Design Package geared towards actors, dancers, models, dance companies or groups, singers, and any other performing artists looking to create an online platform that showcases their work and talents.
Contact us today to get more information or get a free consultation: firstname.lastname@example.org.